Provide 100% natural cosmetic and personal care products
Made with national raw materials
Take care of both your health and the environment

Carmen Borja

The Beginnings of NATU

Many things changed when I became a mother thirteen years ago. This new experience led me to seek a more natural and reflective lifestyle. I started with a healthy and organic diet, but then I realized that eating well was not enough. For everything you put on your skin, it enters your body in the same way as if you were eating it. This discovery led us to change many habits in our lives. I began to carefully read the labels on each product we consumed and realized that we were slowly polluting our bodies and our planet.

When I could not find alternatives in the market that could satisfy my needs, I began to investigate on my own on the subject and learn to make at home all the products that we use daily for our hygiene and personal care. In this way, not only was I taking care of my family’s health, but we were also finding ways to reduce more and more the negative impact that we cause on our planet.

We acquired a new awareness of our environment that led us to deeply appreciate the work of farmers who cultivate the land while respecting nature and its cycles. We marveled at the wisdom of the ancient knowledge of our indigenous peoples and decided to recover the traditional recipes that our grandmothers used. Thus we discover a new lifestyle that is wiser, simpler, healthier and more natural.

For about six years we lived through a fun and rich learning process. Together with my two daughters and my son we developed formulas, experimenting with the ingredients, learning alternative ways of taking care of ourselves, using only the ingredients that we could find in the kitchen.

Suddenly, my need to find a work alternative that would give my children financial stability and allow me to be close to them began to be linked to this process that we had been experiencing, and we decided to turn it into a company. This is how Natu was born, our project of truly natural personal care and cosmetic products.

Today we are very happy to be able to share our learning not only through Natu products, but also thanks to our Natural Cosmetics Workshops, a space to exchange knowledge and recipes, questions and feelings, and raise awareness about the importance of living in harmony. with nature and revalue its healing powers that enhance its own beauty.

Natú’s formulas were obtained by combining ancestral knowledge and recovered traditional recipes, 

seeking to return to a wiser, simpler, healthier and natural way of living.

We want to raise awareness about the importance of using substances that are healthy and natural for your skin, so that if you eat them or your skin absorbs them, they will not have harmful effects on your body. The reason for this is that everything that comes in contact with your skin enters your body in the same way as if you were ingesting it.

By using Natú products, you are taking care of your health and you are also helping solve environmental problems by adopting sustainable consumption habits. Our ingredients come from organic crops that respect nature and its cycles, and from a fair-trade exchange with the people who work our fertile and megadiverse Ecuadorian land.

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